In partnership with WHP Global, Macy's is bringing Toys"R"Us back to consumers by setting up shops within every Macy's store in America. The rollout began in late July and will be complete by October 15, 2022. The in-store shops will be anywhere from 1,000 to 10,000 square feet (depending on the store's location) with a larger footprint being added during the holidays.
The San Diego installations have already been completed, with shops open for business within the Macy's stores at:
- Carlsbad - Shoppes at Carlsbad
- Chula Vista Center
- Escondido - North County Fair
- Fashion Valley
- National City - Plaza Bonita
According to a release:
The Toys“R”Us brand will come to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families. To celebrate the openings, all Macy’s stores will host nine days of in-store events, beginning October 15 through October 23, which will include family friendly activities and daily giveaways from brands like Barbie®, LEGO® and more.