A new California law is banning companies from gender-based pricing.
Fox 5 San Diego says California businesses are no longer allowed to charge a higher price on products marketed for women, also known as the “Pink Tax”.
The “Pink Tax” refers to women’s products marked with a higher price tag when the item is identical to a lower-priced men’s item. Oftentimes, the only difference is the product’s color or packaging, such as in shampoos, deodorants, shaving razors, etc.
The bill prohibits two “substantially similar” products from the same company from being “priced differently based on the gender of the individuals for whom the goods are marketed and intended.”