A sports store in Colorado is going out of business after boycotting Nike's Colin Kaepernick campaign
Owner of Prime Time Sports in Colorado Springs, Stephen Martin said, "Being a sports store and not having Nike jerseys is kind of like being a gas station without gas,"
Prime Time Sports boycotted Nike gear in protest against the brand's support of Colin Kaepernick but it proved to be a bad decision, financially.
Martin removed all of Nike's merchandise off his shelves last fall but later admitted that his business took a hit because of it and competition against online retailers.
"Being a sports store and not having Nike jerseys is kind of like being a gas station without gas. They have a virtual monopoly on jerseys," he told NBC News.
Martin, 64, decided last Sunday that his store will close and began selling his merch at 40 percent off in order to liquidate all of his remaining inventory.
“For 21 years, this was my baby. I built this from a kiosk. Now, I feel like I'm leaving under a cloud of darkness," he said. "But I feel good inside, that I didn't put profit over principle. That’s what makes it easier to live with."
Just in case you need a refresher, 49'ers Colin Kaepernick took a knee during the national anthem in protest against racism that African-Americans endure under police back in 2016. He and many other participants in the protest got a lot backlash from critics who felt that by taking a knee during the anthem, they were disrespecting America. Kaepernick would eventually opt out of his contract with the 49ers and has been unsigned ever since.