Photo Credit: Ellen Show Instagram

The 86th Annual Academy Awards had its highest rating of all time. Rating increased 6% from last years award show and slightly beat out 2004’s show which previously held the previous ratings record. A lot of Sunday’s success is due to a selfie that Ellen DeGeneres took which shut down twitter. The picture was re-tweeted 700,000 times within the first 30 minutes of it being taken. A Samsung Note 3 was used to take the picture and it is said that the phone company will donate $3 million to two of Ellen DeGeneres’ hand picked charities.